European Producers of Laminate Flooring
EPLF Wohlbefinden


The top decision-making body in the Association is the EPLF® Meeting of Members which convenes once a year at an international location. They are responsible for selecting the Executive Board and the chairmen of the EPLF® Working Groups. At the Meeting of Members the Executive Board, the Working Groups and the Executive Unit of the EPLF® members present details of current Association projects and future perspectives for discussion.

The EPLF® Executive Board is responsible for the administration and coordination of all Association activities and for developing Association policy and strategy. It is responsible for contacts with decision-making bodies within and outside the Association and is the client of the Executive Unit.


Who are the members of the Executive Board?

Chairman of the board: 
Max von Tippelskirch (Swiss Krono)

Ruben Desmet (Unilin), Chairman of the Markets, Chairman of the Markets & Image Committee

Member of the board:
Eberhard Herrmann (Classen), Chairman of the Technical Committee

Georg Kruse (Windmöller)

EPLF Board members Ruben Desmet, Max von Tippelskirch and Eberhard Herrmann at the 2020 edition of DOMOTEX in Hannover.

The Association is managed by SEC Newgate EU (Brussels, Belgium), which is also where the Brussels Office is located.

The Managing Director of the EPLF® is Feriel Saouli.
SEC Newgate EU is also responsible for the press office and public relations on behalf of the Association.


The association has two Committees: The Markets & Image Committee, chaired by Ruben Desmet (Unilin) and the Technical Committee, chaired by Eberhard Herrmann (Classen). The Committees deal mainly with:

Markets & Image Committee

  • Quarterly sales statistics 
  • Press office and public relations work
  • Lobbying
  • International trade fair representation 
  • Internet
  • Trend analyses
  • Market research
  • Monitoring of competition

Technical Committee

  • Development of research and standards, e.g. EN 13329 European standard on laminate flooring
  • Involvement in standardization bodies at both European and international level
  • Preparation of brochures and data sheets on technical issues, e.g. data sheets on laying and cleaning
  • Working parties for special projects, e.g. Working Party on Push and Pull Forces, Working Party on Deep structures, Working Party on Castor Chair Test.
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