Why is European laminate the better laminate?
Because in their role as worldwide leaders, European laminate producers have never stood still. Although laminate has only existed for forty years, here in Europe we talk today about the sixth generation of laminate. The click system, embossed-in-register printing, integrated sound insulation, direct printing, 3D appearance, digital printing – these are all milestones in the development of a unique and fascinating floor covering. And all of these ground-breaking innovations originate from Europe. Every day, highly skilled staff at companies belonging to the Association of European Laminate Producers work on making the next generation just that bit better. Not only are they picking up new trends, they are also starting them.
What drives the EPLF companies and their people?
Firstly, their consistent focus on the benefit to their customers; after all, consumers want the best floor possible. They don’t think in terms of product categories, they look for flooring that suits their interior style and fulfils their requirements for high-quality and healthy living comfort. That is why European laminate is surpassing itself and keeps redefining itself as a new flooring category.
Secondly, their passion and enthusiasm for their own products. Anyone who has witnessed the inventive spirit in this sector that exists not just in large corporations, but more often in small and medium-sized enterprises and small, specialized supply businesses, will understand that European laminate has more than just the obvious advantages – it also has a soul. The result is that every square metre of European laminate is a unique product.
And, lastly, their absolute certainty that sustainable product quality, future-proofed design and innovative technologies will win through in the long term. Manufacturers and customers share the same responsibility for deciding on a floor covering that not only satisfies their own requirements but also fits the bill in terms of the environment and society as a whole.
European laminate flooring is setting the benchmark in this area, which means it will never become outdated. This is why the members of the Association of European Laminate Producers are repeatedly reinventing their floors. In their manifesto, they define what it is that motivates them to do so.