Quality & Innovation

Technically mature and reliable ‒ and with a variety of design options    

Nearly 40 years of research, design and development have resulted in European laminate being one of the world’s most popular, high-quality floor coverings. Laminate is the floor covering that gives extra benefits – extra variety in the choice of decors, extra user comfort and extra pleasure from made-to-last, environmentally-friendly flooring.

High quality products with outstanding properties
The winning features of superior quality European laminates are not only “superficial”, i.e. in their perfect look and feel, but also in their technical properties: they are produced to a high quality, which makes for extremely hard-wearing and durable flooring. Intelligent click systems make it is easy to lay or swap out extra-long or extra-wide planks. Laminate is easy to maintain and can be used in any living or working area. With the appropriate equipment, the robust laminate floors are suitable for all living and working areas, and they also have new applications in commercial and office spaces and doctors' surgeries.

On request, manufacturers can offer planks with useful additional features such as integral sound insulation to reduce footfall noise, anti-static surface, edge protection or special moisture protection for use in bathrooms and kitchens. Many producers also include skirting boards and finishing edges in their range which match their board decors. 

No other floor covering offers such a large choice of attractive surface decors and textures. With authentic wood finishes ranging from rustic to elegant and featuring stone, metal or graphic decors, laminate allows everyone to express their own personal taste underfoot and pick just the right laminate floor to suit their needs and requirements.

Laminate comes in attractive, authentic designs. Laminate floors with wood decor are inspired by nature itself. Sophisticated technology is used to achieve a very realistic, natural-looking design that brings even rare and exotic woods into your home without harming valuable forests. 

See. Feel. Experience.
A laminate floor is much more than just an imitation of a natural surface. Modern laminates often look so authentic that you can hardly tell the difference between a laminate and a real wooden floor. And best of all, you decide how authentic a look you want.

Truly distinctive
Apart from the colour, the main thing that determines the authentic timber look is the grain of the decor, which varies from slightly patterned to very vibrant. High-resolution replicas of natural materials guarantee an absolutely authentic look, while sophisticated optical testing procedures ensure that the boards can be ideally combined. Boards are available in a wide range of formats – long, narrow and compact.

Authentic to the touch
To imitate natural materials as closely as possible, structures and pores are incorporated in the decor. The effect is tangible, because instead of being smooth the surface becomes a tactile experience. This effect is the result of modern register and porous synchronous printing, which can be used not only for wood decors but also stone or metal tile decors.

Antique look – in seconds!
Why wait until a new floor looks old and rustic? With laminate flooring you decide from the outset what look you want. New types of wood decor create a rustic look with uniquely textured surfaces that look as if they have been brushed or planed. With all these design possibilities, laminates allow you to create an unusual and truly unique living environment.

And when you want to update the look of your interior design, you can easily dispose of your old laminate flooring.

Product quality is safeguarded by the European laminate flooring standard EN 13329. This ensures transparency and inspires confidence.

Not all laminate is the same
Everyone has their own views on laminate – and that’s just fine. But not all products available on the European market comply with European quality and safety standards. So it’s essential to look critically before buying.

Load classes – mark of quality
Laminate floors manufactured in Europe are labelled with protected symbols, known as load classes, in accordance with the European standard EN 13329. These provide information about the load capacity and therefore the recommended use of a floor. In order to classify the product in accordance with the relevant standards it is continually subjected to standardised tests that ensure stringent quality assurance.

CE labelling – mark of safety
The CE mark is a product label under EU law created for the transparency and protection of all end consumers in Europe. The corresponding regulations ensure that a product can only be brought on to the market if it meets the requirements of all applicable EU Directives. Laminate floors are subject to stringent requirements for usage requirements such as emissions, fire characteristics and anti-slip properties.

Therefore: When buying laminate always look for the CE mark and the load classes. If the product features both, you can be sure you are buying a tested European product you can trust.