In 2014, the 21 ordinary member companies of the EPLF, i.e. the European producers of laminate flooring, sold 467 million square metres of laminate flooring worldwide (463 million in 2013). – That is 2 million square metres more than the figures published by the EPLF earlier in January 2015, based on a rather conservative extrapolation for 2014. The total market is therefore at a similar high level to the previous year with a rise of 0.9%. The regional markets varied greatly in the way they developed in 2014, however: whereas Western Europe experienced a small downturn overall, Eastern Europe experienced an upturn. North America also recorded a slight improvement and growth was distinctively greater in Asia. And finally, in South America, sales of EPLF laminate flooring showed a downward trend.
Sales in the West European core markets of the European laminate flooring industry (including Turkey) declined by just under 2.7% overall in 2014. In absolute figures, West European sales fell from 290 million m² in 2013 to 282 million m² in 2014.
Revenues in Germany ‒ the largest regional single market in Central Europe ‒ were again somewhat weaker compared to the previous year, standing at around 69 million m² in 2014 (previous year: 72 million m²). The EPLF considers that the reason for this downward tendency is the current shift towards what is known as “design flooring” or “LVT floors”. Nevertheless, laminate flooring is still by far the leader in flooring statistics for Germany ‒ and the EPLF’s assessment is that this is set to continue.
According to the EPLF, Turkey still represents the largest European consumer market in general, and for the EPLF members it is the second largest target market in Europe, yet the decline in sales there has been striking: in 2014, turnover for EPLF members fell by roughly 13% to 57 million m² (previous year: 66 million m²). According to the EPLF, this development is predominantly due to a weaker economic situation, shortages in the supply of raw materials and the temporary shutdown of production plants.
France is a large sales market and has remained stable at 39 million m² (previous year: 39 million m²) and occupies third place in Europe. Thanks to its construction sector becoming stronger, the United Kingdom stands in fourth place at 32 million m² (previous year: 29 million m²): a growth of 8.3%. Netherlands had weaker results in 2014 at
-8.1%, but a figure of 18 million m² (previous year: 19 million m²) puts them in fifth place. Spain retains sixth place with +4% to roughly 14 million m² (previous year: 15 million m²).
On a very pleasing note, EPLF members have recorded substantial growth in the Eastern European business area ‒ despite the political situation: European laminate flooring producers in this region recorded total sales of 110 million m² in 2014 (previous year: 103 million m²), which equates to an increase of 6.8 % over the previous year. Russia has achieved 28 million m² (previous year 24 million m²) – a plus of 19%, which now puts them in the sales ranking ahead of Poland which shows an improvement of 6% at 26 million m² (previous year: 25 million m²). The subsequent places in the ranking are occupied by Rumania with 11 million m² (previous year: 10 million m²), Ukraine with 8 million m² (previous year 9 million m²) and Hungary with 6 million m² (previous year (5 million m²).
Turnover in North America rose again back in 2013 to around 28 million m², and this trend continued into 2014 with a rise of 4.8% to 29 million m². The USA shows a very pleasing 2014 balance sheet for European laminate producers with 18 million m² (previous year 16 million m²) and Canada remained relatively stable in 2014 with 11.2 million m² (previous year: 11.5 million m²).
Total sales in 2014 for European laminate production in Asia Pacific stands at around 15 million m² (previous year: 13 million m²) which means a very encouraging increase of 20%. Most notably, the Chinese market (including Hong Kong) showed substantial growth ‒ the result of European manufacturers exporting products to the high value sector; in 2014, over 5 million m² were sold here (previous year: 4 million m²), which means an increase of 19%. Israel has improved slightly at 2.2 million m² (previous year 2 million m²) and Saudi Arabia is demonstrating positive growth with 2.0 million m² (previous year: 1.3 million m²).
South America as a whole showed a decrease in 2014 with 16 million m² (previous year: 17 million m²). Whereas sales in Mexico followed a downward trend, sinking to around 4 million m² (previous year 5 million m²), the Chilean market shows a significantly better result at 7 million m² (previous year: 6 million m²) and a plus of 10% compared with the previous year.
Attachments: EPLF Sales Charts for 2014 – final
- eln21502_b1-b7: see PDF
elnd1502_b1: World Sales 2006-2014 (© EPLF)
elnd1502_b2: Sales by World Region 2014 (© EPLF)
elnd1502_b3: Sales in Western Europe 2014 (© EPLF)
elnd1502_b4: Sales in Eastern Europe: 2014 (© EPLF)
elnd1502_b5: Sales in Asia 2014 (© EPLF)
elnd1502_b6: Sales in North America: 2014 (© EPLF)
elnd1502_b7: Sales in South America: 2014 (© EPLF)
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